GCREP builds and acquires hospitality-forward assets in two distinct lanes:

Gordon Cooper Real Estate Partners (GCREP) is a modern real estate investment and development platform focused on hospitality-forward real estate in the Dallas–Fort Worth metro.

We execute in two tightly defined strategy lanes:

1. Ground-Up STR Townhome Development

Purpose-built short-term rental townhomes engineered for high, stable NOI and institutional exit potential.

2. Commercial Redevelopment Into Experiential Hospitality

Adaptive-reuse of underutilized warehouse, retail, and flex properties into The Retreat at the 19th Hole, our proprietary golf-centric hospitality ecosystem.

Although these strategies produce revenue in different ways, they share the same foundation:

  • hospitality demand

  • construction execution through Apex Genesis

  • operational control

  • market discipline

  • scalable cashflow

  • strong exit pathways

GCREP is not a “multi-strategy” firm.
We are a single-platform operator with two complementary ways of creating value in DFW.

Purpose-Built. Hospitality-Driven. Institutionally Underwritable.

Our development strategy focuses exclusively on townhomes designed from day one to be top-performing STR assets. We do not build single-family homes, duplexes, apartments, or mixed-use residences.
Only townhomes — because they produce the most predictable STR performance at scale.

Why STR Townhomes?

Unlike traditional rentals, STRs behave like micro-hotels. Their value is driven by:

  • ADR (Average Daily Rate)

  • Occupancy

  • RevPAR (Revenue per Available Room)

  • Guest experience

  • Design and layout

  • Brand

  • Operational systems

Townhomes allow us to:

  • control design for STR optimization

  • support larger groups (higher ADR)

  • reduce maintenance and turnover costs

  • stabilize revenue across multiple units

  • create identical products for portfolio scaling

Our 10–25 Unit Portfolio Strategy

Individual STRs are volatile.
A 10-unit minimum portfolio produces:

  • stable NOI

  • predictable EBITDA

  • lower vacancy risk

  • smoother seasonality

  • stronger underwriting

  • more buyer demand

  • higher exit multiples

This is the first threshold where STR is treated as a business, not “Airbnb risk.”

We develop STR townhomes specifically to reach this threshold.

Exit Strategy

Our institutional-friendly exits include:

  • selling the entire STR portfolio (NOI ÷ cap rate)

  • selling the operating business (EBITDA × multiple)

  • recapitalizing into long-term commercial debt

  • holding for cashflow

This creates both current income and scalable equity appreciation.

Pillar Two: Commercial Redevelopment Into “The Retreat at the 19th Hole”

Turning Underutilized Commercial Space Into Experiential Hospitality Assets

Our second strategy is transforming warehouse, retail, and flex space into a branded, multi-revenue hospitality destination:

The Retreat at the 19th Hole®

This concept integrates:

  • The Next Hole — golf improvement facility (simulators + putting)

  • Fore Wellness — wellness + recovery suites

  • Cart Girl Social — restaurant & bar

  • Par & Ash — cigar lounge & speakeasy

  • Event + membership space

  • Retail + merch

This is not an STR product.
This is a destination.

Why Commercial Redevelopment?

The DFW market is full of:

  • underperforming big-box retail

  • vacant flex warehouses

  • obsolete industrial buildings

  • distressed suburban commercial corridors

These assets offer:

  • large footprints

  • low acquisition basis

  • flexible layouts

  • massive value-add potential

  • strong post-redevelopment NOI

Most importantly, they allow us to build the entire Retreat ecosystem under one roof, achieving margins, velocity, and branding that no single-use asset can match.

Revenue Model of the Retreat

  • membership

  • events

  • food & beverage

  • golf simulator revenue

  • wellness sessions

  • retail

  • sponsorship

  • corporate partnerships

This creates diversified recurring cashflow and higher exit valuations.

Why This Fits GCREP

Because Apex Genesis executes construction in-house, we control:

  • cost

  • schedule

  • design

  • brand consistency

  • build standards

  • value creation

This gives us a structural cost advantage against competitors.

How Both Pillars Create Value Together

Different vehicles. Same engine. Same destination.

Although the two pillars serve different needs, they share:

Shared Drivers

  • hospitality demand

  • high revenue per square foot

  • operational control

  • property-level branding

  • experiential design

  • diversified revenue

Shared Advantages

  • Apex Genesis construction

  • cost control

  • design control

  • branding control

  • speed to market

  • value creation through execution

Shared Exit Logic

Each pillar produces assets with:

  • strong NOI

  • institutional buyer interest

  • multiple exit pathways

  • scalable performance

Together, they create a hospitality-focused alternative real estate portfolio that is modern, diversified, and compelling for private investors.

Benefits to Investors

✔ Multiple Revenue Streams

STR nightly rates + hospitality membership + food & beverage + events.

✔ Diversified Real Estate Exposure

Residential STR + adaptive-reuse commercial.

✔ Strong Cashflow Potential

Both pillars generate high monthly revenue when stabilized.

✔ Equity Growth Through Value Creation

Ground-up margin + adaptive reuse uplift.

✔ Institutional Exit Strategies

Portfolio sales, refinances, and asset-level exits.

✔ Vertical Integration

Apex Genesis ensures precision, discipline, and cost control.

✔ Built for Today's Hospitality Economy

Golf culture, wellness, experiential venues, and STR remain high-demand sectors.

Join the GCREP Investor Network

Receive updates on new offerings, portfolio developments, and upcoming opportunities.

Contact Us

Ask questions, request materials, or schedule a call with our team.

Receive our Investment Newsletter
Schedule a Call
[ Download the Why DFW ]

Our Services

Acquisition Management

We provide our clients with acquisition management services. We work with you to navigate all of the connections involved, including negotiations and regulatory requirements. Our firm has over 50 years of experience in strategic planning, market research, and supplier management; this enables us to expertly handle every facet of the acquisition process. We’ll work with you to manage each stage of the process to ensure successful and efficient project outcomes!

Request a Consultation

Development Management

Several stakeholders must be managed, business owners, investors, community leaders, designers, and builders. Each stakeholder has a unique role, needs, and skills that must be managed to ensure the development's success.

Pre-Development

During the pre-development stage, we help with underwriting, pre-construction, and stakeholder management.

Project Management

At every stage in the process, we will work with you to project manage by guiding stakeholders and operations along the way to maintain timelines and quality within your investment.

Post-Development

After development, we will assist you in the operation and exit strategy to guarantee the satisfaction of your development. If you would like to keep our services, we are always here to help manage your development.

Request a Consultation

"Real estate is not only the best way, the quickest way, the safest way, but the only way to become wealthy."

- Marshall Field

Contact Us