GCREP builds and acquires hospitality-forward assets in two distinct lanes:
Gordon Cooper Real Estate Partners (GCREP) is a modern real estate investment and development platform focused on hospitality-forward real estate in the Dallas–Fort Worth metro.
We execute in two tightly defined strategy lanes:
1. Ground-Up STR Townhome Development
Purpose-built short-term rental townhomes engineered for high, stable NOI and institutional exit potential.
2. Commercial Redevelopment Into Experiential Hospitality
Adaptive-reuse of underutilized warehouse, retail, and flex properties into The Retreat at the 19th Hole, our proprietary golf-centric hospitality ecosystem.
Although these strategies produce revenue in different ways, they share the same foundation:
hospitality demand
construction execution through Apex Genesis
operational control
market discipline
scalable cashflow
strong exit pathways
GCREP is not a “multi-strategy” firm.
We are a single-platform operator with two complementary ways of creating value in DFW.
Purpose-Built. Hospitality-Driven. Institutionally Underwritable.
Our development strategy focuses exclusively on townhomes designed from day one to be top-performing STR assets. We do not build single-family homes, duplexes, apartments, or mixed-use residences.
Only townhomes — because they produce the most predictable STR performance at scale.
Why STR Townhomes?
Unlike traditional rentals, STRs behave like micro-hotels. Their value is driven by:
ADR (Average Daily Rate)
Occupancy
RevPAR (Revenue per Available Room)
Guest experience
Design and layout
Brand
Operational systems
Townhomes allow us to:
control design for STR optimization
support larger groups (higher ADR)
reduce maintenance and turnover costs
stabilize revenue across multiple units
create identical products for portfolio scaling
Our 10–25 Unit Portfolio Strategy
Individual STRs are volatile.
A 10-unit minimum portfolio produces:
stable NOI
predictable EBITDA
lower vacancy risk
smoother seasonality
stronger underwriting
more buyer demand
higher exit multiples
This is the first threshold where STR is treated as a business, not “Airbnb risk.”
We develop STR townhomes specifically to reach this threshold.
Exit Strategy
Our institutional-friendly exits include:
selling the entire STR portfolio (NOI ÷ cap rate)
selling the operating business (EBITDA × multiple)
recapitalizing into long-term commercial debt
holding for cashflow
This creates both current income and scalable equity appreciation.
Pillar Two: Commercial Redevelopment Into “The Retreat at the 19th Hole”
Turning Underutilized Commercial Space Into Experiential Hospitality Assets
Our second strategy is transforming warehouse, retail, and flex space into a branded, multi-revenue hospitality destination:
The Retreat at the 19th Hole®
This concept integrates:
The Next Hole — golf improvement facility (simulators + putting)
Fore Wellness — wellness + recovery suites
Cart Girl Social — restaurant & bar
Par & Ash — cigar lounge & speakeasy
Event + membership space
Retail + merch
This is not an STR product.
This is a destination.
Why Commercial Redevelopment?
The DFW market is full of:
underperforming big-box retail
vacant flex warehouses
obsolete industrial buildings
distressed suburban commercial corridors
These assets offer:
large footprints
low acquisition basis
flexible layouts
massive value-add potential
strong post-redevelopment NOI
Most importantly, they allow us to build the entire Retreat ecosystem under one roof, achieving margins, velocity, and branding that no single-use asset can match.
Revenue Model of the Retreat
membership
events
food & beverage
golf simulator revenue
wellness sessions
retail
sponsorship
corporate partnerships
This creates diversified recurring cashflow and higher exit valuations.
Why This Fits GCREP
Because Apex Genesis executes construction in-house, we control:
cost
schedule
design
brand consistency
build standards
value creation
This gives us a structural cost advantage against competitors.
How Both Pillars Create Value Together
Different vehicles. Same engine. Same destination.
Although the two pillars serve different needs, they share:
Shared Drivers
hospitality demand
high revenue per square foot
operational control
property-level branding
experiential design
diversified revenue
Shared Advantages
Apex Genesis construction
cost control
design control
branding control
speed to market
value creation through execution
Shared Exit Logic
Each pillar produces assets with:
strong NOI
institutional buyer interest
multiple exit pathways
scalable performance
Together, they create a hospitality-focused alternative real estate portfolio that is modern, diversified, and compelling for private investors.
Benefits to Investors
✔ Multiple Revenue Streams
STR nightly rates + hospitality membership + food & beverage + events.
✔ Diversified Real Estate Exposure
Residential STR + adaptive-reuse commercial.
✔ Strong Cashflow Potential
Both pillars generate high monthly revenue when stabilized.
✔ Equity Growth Through Value Creation
Ground-up margin + adaptive reuse uplift.
✔ Institutional Exit Strategies
Portfolio sales, refinances, and asset-level exits.
✔ Vertical Integration
Apex Genesis ensures precision, discipline, and cost control.
✔ Built for Today's Hospitality Economy
Golf culture, wellness, experiential venues, and STR remain high-demand sectors.
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Our Services
Acquisition Management
We provide our clients with acquisition management services. We work with you to navigate all of the connections involved, including negotiations and regulatory requirements. Our firm has over 50 years of experience in strategic planning, market research, and supplier management; this enables us to expertly handle every facet of the acquisition process. We’ll work with you to manage each stage of the process to ensure successful and efficient project outcomes!
Development Management
Several stakeholders must be managed, business owners, investors, community leaders, designers, and builders. Each stakeholder has a unique role, needs, and skills that must be managed to ensure the development's success.
Pre-Development
During the pre-development stage, we help with underwriting, pre-construction, and stakeholder management.
Project Management
At every stage in the process, we will work with you to project manage by guiding stakeholders and operations along the way to maintain timelines and quality within your investment.
Post-Development
After development, we will assist you in the operation and exit strategy to guarantee the satisfaction of your development. If you would like to keep our services, we are always here to help manage your development.
